Hustle & Motivate: Nipsey the Business man

Nipsey Hussle as man, as an entreprenuer was always a stand up guy with solid morals, a rarest of existance in the entertainment business, In this article we will reflect on Nipsey Hussle’s life as a businessman.

Yestersay (March 31), a great and inspirational legacy was tragically brought to a halt. The rapper Nipsey Hussle was shot and killed outside of his Marathon Clothing Company store in the Hyde Park neighbourhood of Los Angeles, south of the Crenshaw area, he was aged 33.


Born Ermias Asghedom in 1985 to an Eritrean-immigrant father and an American mother, Nipsey grew up in the Crenshaw section of Los Angeles. He started releasing mixtapes in the mid-2000s, as the rapper Game recalls Nip handing him his mixtape back in the 2000s in his heartfelt instagram tribute below.

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Rolled down my window 12 years ago on Crenshaw & Slauson as you handed me your demo & said “Chuck, don’t frisbee my shit homie… give a young nigga a ear”. From that day to letting you open up for me on tour & us going around the world together, creating a bond & watching your growth to today…… Murdered my friend in front of his own store on a Sunday at that !!! After just talking to you on the phone just last night about the Dr. Sebi documentary, family, the kids & how we were both bout to f&$k the summer up with this music, the world loses a true king. A man that was truly about everything he spoke & stood up for all that he believed in. I keep seeing your name in these headlines bro, but it seems unreal to me…. like, I just cannot believe you gone !!!! I love you….. I’m really broken & saddened by the fact they did this to you SMMFH !!!!! I can only imagine what your family is going through right now… This was not how your life on earth was supposed to end !!!!!!!! They don’t even make friends like you no more…… @nipseyhussle 🙏🏾 & in LA, at his own store ?!?!? A store & business he put there for his people ?!?!? Los Angeles, how we let this happen ?!?!?!?!? I’m ashamed of you right now !!!!! Can’t even live out ya whole life in this city no more… this shit right here is just krazy to me !!!!!!!!!!!! #RestInPeaceNip can’t even fuckin believe it’s actually your name attached to all these REST IN PEACE posts !!!!! SMFH

A post shared by The Game (@losangelesconfidential) on

While many rap careers in the streaming era are based around viral hits and seemingly overnight success, Asghedom relied on a different model: He built a fanbase gradually, never sacrificing his connection with West Coast hip-hop in an attempt to reach a wide audience.

In 2013, he decided to press just 1,000 copies of his mixtape Crenshaw and sell them for $100 apiece. Jay-Z bought 100, and Nipsey plowed the profits into his own record label, All Money In.


Nipsey Hussle opened up the doors to his Marathon Clothing store at the corner of Slauson and Crenshaw. Not just another retail brick and mortar, the shop, is what Hussle called, a smartstore where customers can purchase merch and use an app to preview exclusive content from the rapper.

Nipsey store ribbon-cutting with radio personality Big Boy (Kenneth Wynn)

Real Estate…

Real estate developer David Gross, left, and rapper Nipsey Hussle at the launch of co-working space and STEM center Vector 90 on Feb. 15, 2017. (Timothy Smith)

Nipsey was looking for other ways to expand his empire. He met David Gross, a private-equity and real-estate investor, courtside at a Lakers game several years ago. They bonded over Gross’s idea for an inner-city co-working space now known as Vector90. They eventually teamed up to buy the plaza on West Slauson, currently zoned for buildings that max out at 40 units, in which Nipsey imagined a line of Marathon stores, barbershops, fish markets and restaurants.


Along with the music, Nipsey Hussle will be remebered for his philanthropy and his unwavering commitment to elevating those around him. He was a fierce proponent of entrepreneurship and owned a series of businesses that hired members of the community as its employees. He spoke — often and at length — about the importance of young black men like himself owning what they make, and believed in his ability to make his corner of the world a better place.

This sentiment was echoed by stars like Pharrel Williams on twitter in which he wrote “You were about something positive and for your community in every chance you had to speak,” and Issa Rae twitted “Watching Nipsey inspired me to invest and own in our communities,”.

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